The Conversion Power of the Pure Customer Experience

How are you offering fewer, better choices?

WHERE: The Charlotte Street Hotel

WHEN: May 16th, 6:30pm

Register to Join

About the Dinner

The Hidden Edge Club brings together the city’s most innovative and forward thinking leaders from some of the worlds largest and most important companies. We meet quarterly in some of London’s most exclusive venues to discuss timely market challenges faced by our members and explore strategy options & best practices.


On May 16th we are meeting at the Charlotte Street Hotel to discuss and debate the importance of fewer choices for your customer, presented at the right time. If you are a senior marketing executive of a large-scale company we’d be delighted to welcome you.

Why Attend?

  • Topics are chosen based on the interests of our existing members, industry-wide disruptions and fascinating topics broached at prior events.
  • Attendance is strictly by invitation only, and aimed toward senior leaders, and other top-executives, including industry-wide thought leaders.
  • Our guests gain exclusive insights on trending business topics through networking and round table dinner discussions with guests of similar seniority.

Topic: The conversation-optimised customer journey.

In an age of perpetually evolving technology, everything about the customer experience is changing. Linear buying cycles and the traditional buying funnel are a thing of the past. In its place is a customer more fickle and unpredictable than ever before.


Complex customer markets full of competing individual demands make it easy to get bogged down in convolution. But, the more options your customers have, the more time and energy it takes to determine what they actually need. It’s this need to simplify that is destroying your ability to position and distorting your view of the customer journey.  This goes a long way to explaining why more than 50% of organisations will redirect their investments to customer experience innovations by 2018 (Gartner).


So how are you looking to understand what “simplified” means to your customers? Join us as we put the following questions at the heart of our discussion:


  • Why are simplified customer choices creating stronger buyer conversion?
  • How can you leverage your customer insights to make an adaptive customer experience that presents the right choices at the optimum moment?
  • Why are leading CMOs turning to customer data as the definitive method to implement real-time market decisions?





Discussion Leader

Cem Miralay

Chief Customer Officer at William Hill

When and Where?

6:30pm networking drinks

7:00pm host introduction

7:20pm chaired debate

8:00pm 3-course dinner

9:00pm drinks and networking

9:30pm carriages

Register to Join