The Hidden Edge Club brings together the city’s most innovative and forward thinking leaders from some of the worlds largest and most important companies. Our mission is to give our members a competitive edge by identifying hidden insights buried within their organisation’s information sets. We meet quarterly in some of London’s most exclusive venues to discuss timely market challenges faced by our members and explore strategy options & best practices.
Join us for our next exclusive dinner discussion in London, where we will be discussing how to perform in a digital, data and customer-centric world. On September 20th, we will be meeting at the Covent Garden Hotel to address how to you can capitalise on customer intelligence to steer your organisation to drive hard-line ROI.
Enterprises have awakened to the reality that their customer intelligence (CI) data represent a largely untapped gold mine in gaining a competitive edge. Essentially, if you’re failing to capitalise on data, you’re basically driving with your eyes shut.
Although CI has the potential to fuel service to new heights, mismanaged data can lead to serious ramifications that arise from inaccurate insights. Backlash can be swift as awareness around privacy issues grows; share prices, revenue, reputation and even the survival of companies rest on a more intelligent and sophisticated approach. 56% of people are ‘concerned’ or ‘extremely concerned’ about the way companies handle and use their personal data (KPMG, 2016).
Indeed, poor quality CI cost the US $3.1 trillion in 2016 alone (Harvard Business Review, 2016). Yet, 1 in 3 business leaders still don’t trust their CI to make decisions, and only 15% of businesses are fully satisfied with their CI-driven customer experience programmes (Aberdeen Group, 2016).
This discussion is to be held at The Covent Garden Hotel.
6:30pm: Welcome drinks & networking
7:00pm: Move into VIP room to begin discussion
8:00pm: Dinner service over open discussion
9:30pm: Dinner service ends