Artificial intelligence- a term that once belonged to science fiction- now turned business reality. Already essential to pharmaceutical research and our financial markets, AI has only just begun to penetrate the world of the consumer. And the possibilities are already being realised. Be it your Netflix recommendations, Amazon deal alerts or Spotify playlist generations, we are at the conception of the hyper-personalised customer experience age. And it’s AI in the driving seat.
But it’s not just a market to be cornered by digital giants: by 2018 Gartner expects most of the world’s largest 200 companies to exploit intelligent apps and utilize the full toolkit of big data and analytics tools to refine their offers and improve customer experience. With near unlimited access to your customer’s digital foot print, as marketers, you have the ability to provide a brand experience more personalised and predictive than ever before.
Of course, there is a danger of going too far. Too much automation, or the AI equivalent of uncanny valley, can cross the line from a useful and even magical user experience, to downright disconcerting.
So why are CMOs prepared to invest in AI brand strategy in an age of customer uncertainty despite the challenge of present but not intrusive? And how can organisations embrace AI into their own customer journey?
Join the Hidden Edge club on the 28th of March as we put this topic at the heart of our round-table. We’ll unite 16 CMOs and Marketing Directors from large organisations to discuss this challenge in an exclusive and confidential environment.
Join the Hidden Edge club dinner on Tuesday the 28th of March.The club brings together senior strategic leaders to discuss and share our experiences and challenges.
We’ll be meeting at the Charlotte Street Hotel at 6:30pm for drinks and networking before beginning the dinner discussion.