Beauty is in the AI of the beholder

Top five lessons from real AI deployments


Where: Leonardo Royal Hotel London St Paul’s, 10 Godliman St, London EC4V 5AJ
When: 4th June 2019 from 6:30-9:30PM

About the Club

The Hidden Edge Club was founded in 2013 to help senior executives working within large, complex organisations to explore the changing landscape of corporate decision making. We help our members find the competitive edge hidden within their organisations. Membership is free and by invitation only.

Why Attend?

Gain insights and ideas from thought leaders in your field
Benchmark your own plans within a collaborative and confidential environment
Network with this exclusive group of senior executives within the world’s largest companies

The Discussion

Despite the significant rhetoric surrounding artificial intelligence the reality is there are very few examples of operationalised deployments. While the headlines talk about a 357% growth in the number of companies using AI in 2019, this is from a very a low base – only 14% have actually taken true AI beyond experimentation so far. None-the-less, expectations are very high and as IT leaders we need to harness this excitement whilst balancing expectations with reality.


At the moment, success rates are low – about 15% meet their stated objectives. And returns will take longer than we might hope – IT leaders believe 40% of AI initiatives will deliver a positive impact on their business in 3-5 years. Which means there is much to be done to achieve successful deployment, navigating technical issues as well as ethics, trust, governance and also data hurdles along the way. With this in mind:


  • Why are 85% of early AI projects not delivering returns?
  • What can you do to improve the success rates of your own AI initiatives?
  • How can you help your organisation set realistic expectations of AI?


If you want to understand how to get true value from true AI, join us. We’re exploring what we can learn from the 14% who have operationalised AI – specifically, what are the top five lessons learnt from five real AI deployments?

What’s the format?

All our dinner meetings are collaborative and information, designed to give you actionable ideas you can take back to your business the next day. On this occasion the pre-dinner discussion is being led by Dr Iain Brown, Head of Data Science at SAS and Adjunct Professor of Marketing Analytics who will be sharing the top five lessons learnt from five real AI deployments. After the discussion you will enjoy a fabulous meal and an opportunity to connect with other senior executives.

Who should attend?

This dinner meeting is suited to senior executives within large-scale organisations, specifically:

  • C-Level leaders across IT, Marketing who want to understand how to improve success rates with AI.
  • EVPs, SVPs, VPs and Directors of Data, Analytics, IT, Marketing, Insight, Digital, Risk, Fraud & Intelligence.
  • Heads of these departments with specific implementation concerns regarding artificial intelligence.

If you have received an invitation from the Club Director this means you have been identified as a relevant guest or we may have received a recommendation from someone who is an existing member.

Where and When?

6:30pm Networking Drinks

7:00pm Host Introduction

7:20pm Chaired Debate

8:00pm 3-Course Dinner

9:00pm Drinks and Networking

9:30pm Carriages

Have any questions?

If you have a question about attendance, please contact me direct via the contact points below:

Elizabeth Purcell
Director, Hidden Edge Club
Tel: +44 (0) 20 3322 6788
18-20 Huntsworth Mews, Marylebone, London NW1 6DD


A special thank you to our club’s founding partner, SAS, for their continued support of the Hidden Edge Club.

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