Data has provided some of the most incredible business revolutions in the past 10 years. We’ve moved from the advent of the discussion around Big Data to an era of exponential progress, where companies are now more capable than ever before to stand out from the crowd, to impressive and sometimes worrying effect. Regardless of the ethics behind harvesting data to create unique targeted campaigns for millions of people, the Facebook/Cambridge Analytica model is incredibly effective and demonstrates the power of efficient data usage.
However, the dawn of the data age brings pitfalls as well as opportunity. Businesses are facing ever greater pressure to balance regulatory and consumer pressures with emerging technologies to remain competitive. It’s all very well having the data, but it’s a blunt weapon if it’s not compliant or not supported by adequate tools to wield it.
At the top of the board’s agenda when it comes to future technology strategies are Artificial Intelligence, IoT and Machine Learning, all of which present enormous opportunity. But to efficiently maximise their capabilities, businesses must first change their approach to the bedrock of their potential: data management.
6:30pm Networking Drinks
7:00pm Host Introduction
7:20pm Chaired Debate
8:00pm 3-Course Dinner
9:00pm Drinks and Networking
If you’re interested in hearing others’ experiences of the pitfalls, pressures and opportunities presented by giving back, we’d be delighted for you to join us.
For further information, please contact firstname.lastname@example.org
A special thank you to our club’s founding partner, SAS, for their continued support of the Hidden Edge Club.